Deterministic ID Resolution. No Cookies Needed.Pharmaceutical marketers, and the agencies who serve them, are no strangers to the challenge of effectively targeting customers and brand eligible patients. With Google's looming deprecation of cookies and Safari, Firefox and channels like CTV already removing cookies from the marketing equation, marketing professionals face a new, and perhaps greater challenge reaching their audiences. With the pressure to drive ROI on omnichannel marketing programs, it's time to rethink Audience Quality (AQ) standards.
Medicx Health is an Arizona-based healthcare technology company that provides solutions such as HIPAA compliance and analytics for industries including healthcare and pharma.